1 min read
1 min01 · 1 MIN READ
The starting point
Mobile checkout abandonment sat above 70%. The page made eleven blocking requests before it rendered anything a customer could act on.
- mobile abandonment before
- 70%
- mobile abandonment after
- 41%
- faster first render
- 2.4x
- blocking requests
- 11 to 3
02 · 1 MIN READ
Before and after
03 · 1 MIN READ
A walkthrough
The decision we would revisit: we rewrote the address form before we had analytics on it, and spent three weeks optimising a step only 8% of customers ever saw.
